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Consumer and Market Insights: Savory Snacks in Russia

Aug, 2016   |   169  Pages   |    Canadean |   Format : PDF
Summary
Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 20152020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.

Key Findings
Russian women have more Savory Snacks occasions both as a group and per capita

Across all the categories, private label penetration is the highest in Potato Chips

The desire for treating is the primary driver of Russia's Savory Snacks market

Men's Savory Snacks consumption is more driven by the desire for relaxation than women's

Synopsis
Canadean's Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Russian Savory Snacks market
Impact of exchange rate fluctuations on the Russian Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Segment share in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization at category level
Inter-country comparison of average price per kg by category
Top variants and pack size distribution analysis
Retailer price dynamics

Retail Landscape and Key Distribution Channels
Leading retailers in Russian Food market
Leading distribution channels (value terms) in the Russian Savory Snacks market
Leading distribution channels (value terms) by category

Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Russian Savory Snacks market
Private label growth (in value terms) compared to brands

Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share

Packaging
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Russian Savory Snacks market
Private Label consumption occasions by age and gender in the Russian Savory Snacks market
Under/Over-consumption levels in the Russian Savory Snacks market by gender and age
Consumption frequency by type of consumer in the Russian Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Savory Snacks market

Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in Russian Savory Snacks market:
How the trend is influencing consumption in the Russian Savory Snacks market
How to target the trend in the Russian Savory Snacks market
How the trend will evolve in Russian Savory Snacks market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development
New products launched in the Russian Savory Snacks market
New products launched in global Savory Snacks market

Actions and Recommendations
How to successfully target key trends in the Russian Savory Snacks market

Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Market Data Methodology.
Consumer Data Methodology
About Canadean

List of Tables
Table 1: Country Indicators overall food value and volume, 2015
Table 2: Market value analysis in RUB and US$, 20102020
Table 3: Market volume growth analysis, 20102020
Table 4: Exchange rate fluctuations: US$ to RUB
Table 5: Market volume growth, by category, 20152020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015List

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (20102015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3:Market volume share analysis by category, 2015
Figure 4: Historic and forecast value analysis by category, 20102020
Figure 5:Change in market share by category, 20152020
Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
Figure 7: Leading distribution channels, overall Food, 20112014
Figure 8: Leading distribution channels, overall Savory Snacks , 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by value and volume), 2015
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Value of key Health & Wellness claims, by category, 20102020
Figure 14: Leading Health & Wellness companies by category, 2015
Figure 15: Packaging analysis key packaging material, type, closure, 2015
Figure 16: Growth in key packaging material, type, closure, 20152020
Figure 17: Consumption occasions by gender and age, 2015
Figure 18: Private label occasions by gender and age, 2015
Figure 19: Heavy, medium, or light consumption by gender, 2015
Figure 20: Heavy, medium, or light consumption by age, 2015
Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 22: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 23: Innovative new product launch global and country specific